STRATEGY

Sympatex combines functionality with sustainability and produces a unique membrane based on a circular approach. Their effort is strongly purpose-driven. We have captured this in a clear brand strategy to give direction to the brand.

IDENTITY

We translated the strategy into a matching identity. A fresh brand design and tonality positively inspires a sustainable lifestyle. The circular approach is conveyed in bold statements and understandable graphics.

ICONOGRAPHY & INFOGRAPHICS

LAYOUT GRID

WEBSITE & SOCIAL MEDIA

EXPERIENCE

A holistic experience includes the communication to various target groups. The individual tools provide the content and messages in a comprehensible way. Together, the tools tell a consistent story and create awareness and a strong image for the brand and product.