Make the mountain yours. LaMunt is the new brand for confident women to express their identity and live out their individuality in the mountains. To give women solutions to their needs and support their common passion, LaMunt develops premium mountain sports apparel. By women for women.
A holistic brand design expresses the strong brand core with the same passion and enthusiasm that is also behind LaMunt. Besides the logo, typography and icons, we developed a consistent color concept that is reflected in the entire design and created a clear visual language that adopts the colors.
For the website launch we implemented the developed brand design and created a home for the community of strong and confident women with the same passion - mountains. Animated illustrations create the brand’s magical moments of mountain experiences and integrated them right into the digital home of LaMunt.
Photographer: Carolin Unrath
Co-Photographer: Peter Scherb
Film: Alex Meliss