Textile Evolution

The Japanese Hokuriku region is known for transforming textile knowledge that is centuries old into the latest technology. As one of the leading trading companies, V&A Japan delivers these innovations to the world. In order to emphasise these excellent new developments of exclusively made textiles, Pascher+Heinz is creating a new brand identity with CRAFTEVO. The radiant colour spectrum of the brand design underlines its bionic origin. The “Power of Evolution” thus becomes an added value only CRAFTEVO can offer.