Digital Communication

Strategic planning, conception, design and implementation for the year-round online and social media communication in BMW Yachtsport channels.

Digital Strategy

The most prestigious regatta in the world. BMW is “Global Partner” of the America’s Cup Event Authority and "Technology Partner" of ORACLE TEAM USA. Pascher+Heinz develops the digital strategy for BMW Yachtsport and creates a completely reworked website as part of this role.

Social Media

The social media presence of BMW Yachtsport plays an important role in the digital strategy. Pascher+Heinz plans, develops and designs the relevant content for all yacht racing lovers.

Credits

Photography: America’s Cup Event Authority and BMW Yachtsport
Modules development: Hirschsiegel
Editorial: BüroSüd, Katrin Lörch