To care for a better future for the oceans, adidas has teamed up with the non-governmental organization Parley and realized many projects together. The adidas Parley swim collection transforms recycled plastic waste into high-performance sportswear. To announce the latest collection, we produced a story about swimmer and ecologist Coralie Balmy.
The story was told through exciting social media postings and a detailed landing page. Three chapters let viewers dive into the life of Coralie and learn more about the problem of plastic waste.
The visual material was created at Coralie's home in Martinique. In an intensive production, photos and film material were produced and edited into a high-quality story.
Studio Photography: Maximilian Mutzhas
Action Photography: Fredrik Clement