Brand Design

Since 2015, Pascher+Heinz supports adidas Swim with concepts and implementations of various product campaigns. The adizero XVI professional product range was the first collaboration including a holistic campaign concept targeted at the 2016 Olympics. The innovative discipline-specific adizero XVI product range for women and men ensures better performance by supporting the Kinetic Chain: X-Tra Fit > X-Tra Flow > X-Tra Speed.

Visual Identity

An individual visual identity for the adizero XVI had to be developed as an integral part of the overarching adidas visual identity. The X-Stripes, the successors to the Kinetic Chain, are an integral part of the adizero XVI’s visual identity.

Packaging

A revolution needs to be celebrated. The adizero XVI receives a remarkable packaging meeting the pioneering technology of the product.

Launch Event

adidas‘ swimming elite – including César Cielo, Allison Schmitt, Michael Andrew, Fernanda Gonzalez, Coralie Balmy, Chris Walker-Hebborn, and Kyle Chalmers – gathered to present the power of the adizero XVI at Munich‘s Müller‘sches Volksbad. Pascher+Heinz supports the concept and the design.

BeOne Challenge

Who will take on the BeOne Challenge? The sophisticated web application provides incentives, measures success, and constantly pushes swimmers to new best performances. 

BeOne Challenge Athletes

Michael Andrew is a fast swimmer – usually he’s the fastest. In recent years, he has set numerous North American National Age Group Records (NAG Records). Up-and-coming swimmers can measure their performance against his in the BeOne Challenge.
 

Social Media

Creators never follow. On Instagram, adidas inspires a new generation of swimmers every single day. Pascher+Heinz sets the tone, editorially and visually.
 

Advertisement

So far, Pascher+Heinz created four different advertisements with the new adizero XVI visual identity.
 

Credits

Photography Brand Design: Adidas
Web Development: Interbranche
Launch Event: Die Firma GmbH