Fabela X is a part of adidas’ success story “Boost”. Shoes made for and eagerly anticipated by the hard-core field hockey community. For a whole year, Pascher+Heinz conceptually supported the introduction of this secret weapon, with energy-recovering absorption, as part of a multi-level content production in Munich and Amsterdam, as well as the creation of a campaign tool kit. From the first announcement and unveiling to winning the 2018 world championship - always accompanied by the sport’s elite.
Studio Photos: Maximilian Mutzhas
Action Photos: Fredrik Clement